In order to promote Global Excellent Talent Development Program and help PKUHSC teachers and students to cultivate international scientific research perspectives and improve comprehensive scientific research capabilities, Office of International Cooperation of Peking University Health Science Center (PKUHSC) invited Dr. Jeffrey Robens, the chief trainer and senior editorial development manager of Nature Portfolio, to give a special lecture entitled "Effective Academic Writing" at the 209 Lecture hall, Yifu Building of PKU medical campus.

　　Jeffrey Robens, speaking in a humorous and witty way with vivid examples and enthusiastic on-site interactions, shared with the teachers and students present at the lecture the structure and characteristics of effective titles, ways to attract readers' attention through titles, strategies for selecting keywords, approaches for verifying the effectiveness of keywords, methods to increase visibility in academic search engines, and the types and functions of abstracts. Finally, he also introduced practical strategies on how to enhance the influence of the article.

　　Written by: Wu Zhaoxia

　　Edited by: LiuXin

　　Source: Office of International Cooperation